Thank you for visiting the Mitchell Group web site. Over the past 20 years, the 'Mitchell' name has become synonymous with enthusiasm, innovation and customer care. We trust that this will be your experience as you get to know us, do business with us and become part of the 'Mitchell family' across Wirral, the North West and the UK.
The potted history is a simple one. With £100 share capital and a £10,000 overdraft, the company opened for business in February 1990 at Elf Oil's newest state of the art service station in Warrington. Mark Mitchell and founder employee, Neil Crowden (now Group Director), developed three further locations in three years, purchasing the company's first freehold service station in Neston in 1993.
A keen interest in four wheel drive vehicles led to the clear focus on specialist vehicles in the mid 1990s. Personal recommendation and a sharp attention to detail fuelled considerable growth for the business, resulting in national recognition and appointment to the Mitsubishi franchise in 1997.
A desire to acquire a premium brand prompted timely discussions with Lexus GB who made a swift appointment for the Chester and North Wales market. In February 2001, we opened the UK's biggest facility on our newly acquired four and a half acre development at Cheshire Oaks.
Skoda joined the company's portfolio at the West Kirby dealership in September 2001 and provided a unique opportunity to capitalise on the brand's transformation under Volkswagen ownership.
Mazda became Mitchell Group’s latest acquisition and shares with our Skoda franchise an industry-leading facility adjacent to our Lexus Centre. This new facility at Cheshire Oaks comprises a 16 car showroom and a 20 bay workshop operation. The dealerships are truly 21st Century, providing the very best experience for both customers and the Mitchell team with ‘BA style’ First Class lounges incorporating plasma screens, internet cafés and complimentary refreshment areas.
We are immensely grateful for all that has been achieved in such a short space of time. With turnover approaching £35 million and a dedicated staff of 100 people, we still continue to retain our sharp focus on the customer. Our standards are very high and naturally it means that, on occasions, we fail. What is important is that, as a locally-owned company, the directors and senior managers are available to meet with our customers and address issues. I am confident that we can continue to do this.
Group Managing Director