27 February, 2018
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Wiggo goes incognito at Mitchell ŠKODA

Sir Bradley Wiggins, Britain’s most decorated Olympian, upgraded from two wheels to four as he surprised customers at our ŠKODA showroom.

Hidden cameras captured customers’ comical reactions as they were surprised by the cycling icon at Mitchell ŠKODA.

The Tour de France champion and Olympic gold medallist was invited to delight customers who were taking a test drive of the seven-seater KODIAQ.

Our Group Managing Director, Mark Mitchell, said: “Their reactions were brilliant. We knew our customers would be delighted with the experience as most of them are avid cycling fans and so it was a great moment to capture.

“It was a pleasure to host Sir Bradley and I would like to extend a huge thank you to him for taking the time to visit our business.”

Speaking of his time at the retailer, Sir Bradley Wiggins said: “I can't say anyone was expecting to find me handing over their car keys or jumping in for a test drive – their reactions were priceless.”

See some snippets here