Thank you for visiting the Mitchell Group website.  For over 25 years the name ‘Mitchell’ has become synonymous within the motor industry for passion, service, integrity and care.  We trust that this will be your experience as you get to know us, do business with us and become part of the ‘Mitchell Group family’ across Wirral, the North West, the UK and beyond.

The history of Mitchell Group is simple.  With £100 share capital and a £10,000 overdraft, the company opened for business in February 1990 at Elf Oil’s newest and state of the art service station in Warrington.  Mark Mitchell and founder employee Neil Crowden (now Group Director) developed three further locations over three years, purchasing the company’s first freehold service station in Neston in 1993.

Their keen interest in four wheel drive motors led to the focus on selling specialist vehicles during the mid 1990’s.  Personal recommendations and sharp attention to detail fuelled considerable growth resulting in national recognition with the appointment of a Mitsubishi franchise in 1997.

A desire to acquire a premium brand prompted timely discussions with Lexus GB who awarded a swift appointment for the Chester and North Wales market.  In February 2001 the UK’s biggest facility was opened on the Group’s newly acquired four and a half acre development at Cheshire Oaks.

Skoda joined the portfolio at the West Kirby dealership in September 2001 and provided a unique opportunity to capitalise on their transformation under Volkswagen ownership.

Mazda was Mitchell Group’s last acquisition and shares our recently extended industry-leading facility with Skoda, adjacent to our Lexus Centre.  This comprises a 16 car showroom and a 20 bay workshop operation along with the very latest in valeting and preparation services.  The dealership is truly 21st century and provides the very best for both customers and team members with airport style lounges incorporating plasma screens, customer I-Pads, WiFi and complimentary refreshments.

The consolidation of all our businesses to our strategic location has enabled us to focus all our attention on our values and culture.  We remain at the forefront of automotive retail and after almost 30 years in business, we are as convinced as ever that it’s "our people who make the difference".

In summary, the Mitchell Group team are immensely grateful for all that they have achieved.  With a turnover now reaching £40 million and a dedicated staff of 100 people, we continue to retain our sharp focus on customer service.  Our standards remain at a constant industry high which we strive to retain on a daily basis.  We are a locally owned company with directors and senior managers meeting our customers on a daily basis.  We are confident we can continue this.


Over the past 30 years, the 'Mitchell' name has become synonymous with enthusiasm, innovation and customer care.